Showing posts with label Kennedy. Show all posts
Showing posts with label Kennedy. Show all posts

Thursday, June 29, 2017

Harry’s wrap of ’50s Pentagon memories – Part 4

Here’s the last of Harry’s pages of notes in his computer files on the Pentagon publishing operation in the 1950s. They were last edited March 3, 2010, although that could be the date he reorganized the files. These reflections follow the previous three posts on this blog. Together they reveal a snapshot of our father who carpooled to the Pentagon when my brother and I were very young. 


By the end of the 1950s, we had pretty much achieved some stability in the Current News operation. The Air Staff had established a printing plant next door to our office and, by written agreement, had assigned top priority to printing the Current News. I kept that written agreement handy because I frequently had to use it to shout down some Air Force Colonel who wanted his stuff, whatever it was, printed ahead of the Current News. Anyway, we were distributing between 400 and 500 copies to the Air Force – both the civilian and military staffs – and another 300 to 400 to Office of Secretary of Defense, Joint Staff, Army, Navy and Marine Corps. 

Random photos on this page from 60s and 70s
Aside from the military services, we were also giving about 100 copies a day to the other Defense Agencies, such as Defense Intelligence Agency, Defense Logistics Agency, DARPA, etc. We were printing the front page of the morning edition, which we now called the Early Bird, in yellow paper to distinguish it from all other papers on the peoples’ desks. We had also started printing a main edition. The Early Bird had, since the very beginning, come out at 6:00 a.m., so that the chauffeur could get a copy when he went to pick up the Secretary of the Air Force in the morning. The Secretary would read it on the way to work and by the time he got there his juices would be flowing freely. By 1960, the Secretary of the Army, Secretary of Navy and Secretary of Defense all made the same arrangements. This aspect of our distribution problem became a real headache as time went by and demand grew. But more on that later.

In order to meet our 6:00 a.m. deadline for production, we had to start screening and clipping around 2:00 a.m. This is where the work became an adventure. We could get the Washington Post okay – the first edition came out around midnight and was available to the Post’s loading dock then – likewise the Wall Street Journal, which was also printed locally. Fortunately, we had people on our staff who volunteered to start work at 1:00 a.m. and fetch those papers. For a while, several of us took turns doing it – a terrible chore for me about once every two weeks – but in 1961, when Leon Simms came aboard, he took over that job permanently – Leon, a man for all seasons. More about him later.

The out-of-town papers were another matter. Most East Coast papers came to Washington by truck – from Boston the Boston Globe and the Christian Science Monitor; from New York the NY Times, the Long Island Newsday, the NY Daily News (afternoon) – also the Philadelphia Inquirer, the Baltimore Sun, and from the South the Richmond Times Dispatch, the Atlanta Constitution, and a few others I can’t recall at the moment. They all arrived at an out-of-town newsstand in Bladensburg (border between D.C. and Prince Georges County in Maryland – a scary neighborhood around 4:00 a.m.) We also took turns picking them up until Leon took over.

My mom (blue dress) attended many Pentagon events
I should also mention that the LA Times and the San Francisco Chronicle came to National Airport on the red-eye flights around 6:00 a.m., and we made arrangements to have them delivered to us by about 7, so those papers, and Washington’s afternoon papers – the Times Herald and the Daily News, all went in the Main Edition which came out at noon. By that time, Sgt Earley had retired [she was the namesake for the original Early Bird], I still had several (three or four) enlisted personnel working for me, and we still had three or four officers from Major to full Colonel in the office whose main job was writing speeches and congressional testimony for the Secretary. That was an activity that Murray Green and I both were actively involved in and for which we needed Top Security Clearances.  

I seem to recall that I had to be re-investigated and re-cleared every five years or so. Also, every two years or so we got a new Colonel in charge of the office. We got two kinds of Colonels – either it was his last active duty assignment before retiring or it was his best assignment on his way up the ladder – a prestige job working for the Secretary. Every one of them was a sharp, intelligent, top-notch guy.

So, we had two deadlines a day and the situation was fairly stable – except during snow storms and really bad weather when the trucks didn’t get to Washington on time – occasionally hours late. I remember (sidebar here) when truck drivers were mad about the 55 mph speed limit that was imposed nationally – 1973 was it?? – so coming in from the north on the NJ Turnpike they breezed along three abreast blocking the whole road so nobody could pass them and came in two or three hours late. This went on for weeks until they were finally permitted to speed on the turnpike without getting ticketed. Anyway, everything changed in 1961, when Kennedy came into office and McNamara came in as Secretary of Defense and Gene Zuckert came back as Secretary of the Air Force. 
   
When Zuckert came back, he greeted me as an old friend. I told him I was especially glad to see him come back because, while he was number one on the roster of Office of the Secretary of the Air Force personnel, it was also true that he followed right behind me on the alphabetical roster, which meant he was also last – sort of like George Washington, first and last in the hearts of his countrymen. One of the first things he did was fire the Administrative Assistant, my boss John McLaughlin. After John, there were a number of Administrative Assistants – Phil Curran, Tom Nelson, Joe Hochreiter, John Lang and Bob McCormick. I got along well with all of them, but it was an efficiency expert who was brought in some time in the late 1960s to examine the workings of the Secretariat, who jolted me by saying that the reason I got along well with my bosses was because they made a special effort to get along with me. More on that later.

(Although Harry ends with "More on that later," I haven't come across further reflections in his old files. If I get my hands on more, I'll let you know. You can get an overview of his years at the Pentagon in the book "Distorting Defense, Network News and National Security" by Stephen P. Aubin. )
     
Copyright 2017, Elaine Blackman

Thursday, May 4, 2017

Timeless news-reading tips in 1973 speech

Publicity and photos from 1973 speech
Click on photos to enlarge




















 




Do you remember 73? Two weeks after President Nixon’s second inauguration, on Feb. 4, 1973, Harry delivered the following speech at a D.C.-area synagogue event. He was 52. After he died, I noticed the audio cassette tape of the speech mixed in with his music collection. Its valuable now since we have so few recordings from those days. The transcript below is long and conversational, and you can only imagine his tone quite forceful in spots – so typical of Harry. However, much of his advice and his analogies seem timeless. And his humor, well, it’s so Harry, too.   
 

Speaker Introduction
Our speaker today has had a long and distinguished career in the Defense Department. When you consider what has happened in the last 25 years, it’s a remarkable achievement that he’s been able to stay there so long. His subject is an intriguing one: how to read between the lines. He’s going to give us some ideas of what to look for in reading newspapers and magazines. He speaks from a background of tremendous authority. He’s served [as a civilian] with the Air Force for 25 years, but he has also served in the office of the Secretary of Defense as executive agent to prepare news analyses and public opinion trends. He has continued in this work through all his career. I don’t want to take any more time except to tell you that all his remarks will be “operative”. It gives me great pleasure to give you Harry Zubkoff, whose title is civilian chief of the office of research and analysis for the Secretary of the Air Force, and chief of the executive agency for the Department of Defense to prepare analyses and public opinion trends. Mr. Zubkoff …

“How to Read Between the Lines”

I do have to say Dan, when I get an introduction like that I can’t help wishing my parents could have been here, because my father would have really enjoyed it, and my mother would have believed it.

More photos on this page of Harry in the workplace, 1970s
You know the first time you ask somebody to speak, you’re taking a calculated risk. The second time it’s a known risk. I must say I admire you. I just hope you’re not going to be disappointed. It’s like the lady who went into the store for pantyhose. The next day she came back and wanted her money back, and the clerk said, “What’s the matter? Didn’t they come up to your expectations?” And she said, “No, they come up to my knees.” I’m gonna come up to your knees.

What I want to talk about today is the press. And I’m going to try to give you an objective and a factual view, though I must confess, I suffer from the same affliction as the author of that book, “The Unbiased History of the Civil War from the Southern Point of View.”

You see the problem with the press is it’s not unique to this country. I read this little item not long ago about Queen Elizabeth when she went to France recently. She was really shocked to learn about her image as projected in the French press, and she made a count. In the French media, she had been reported as being pregnant on 92 separate occasions. She had suffered 149 accidents; had 9 miscarriages; abdicated 63 times; was on the verge of breaking up with Prince Philip 73 times; on the edge of a nervous breakdown 32 times; and had 27 attempts on her life.

That’s the way the press operates most all the way around the world. But I don’t want to talk about the lies; they’re relatively easy to spot. Like Mark Twain once said, “It ain’t what you don’t know that makes you a fool; it’s what you do know that ain’t so.” And that’s what’s happening.

* * * 

Now the manner in the way the press handles the news these days has been dubbed as “news-think”. News-think is a frame of mind. What the press is trying to do is put news in the paper; whether it’s news or not, everything has to be labeled news. And this is what we have to worry about. It’s not so much that what we read is the real story about what’s going on; it’s whether it’s a story at all. Because the news is filled with non-stories. And the way to make a non-story look like a story is to put a headline on it, a byline, and sometimes a date line. But any of them could have been written within a period of about 20 years.

In fact, we had some research we had to do not long ago comparing some stories about Vietnam with some of the stories about Korea. And would you believe that in 1952 as in 1972, you could not have told the difference between the stories on Korea and the stories on Vietnam? I think some of the newspapers simply lifted some of the stories out and changed a word here and there. So you have to worry about whether something is a story.
* * *

Also they have a great many subtler devices. You take some of the words they use, the headline writers. They use: attack, accuse, hit, denounce, berate. So you don’t just make a comment or two about a city master plan, you assail it. Even if all you did was scratch your head and make a comment, your opponent could have been your best friend, but it’s your opponent who assails you.

Come to think of it, I ran across this poem here, and I gotta read it, talking about somebody saying something. “As any reader knows, a news source can charge, declare, affirm, relate, recall, aver, reiterate; allege conclude, explain, point out, answer, note, retort or shout; rejoin, demand, repeat, reply, ask, expostulate or sigh; blurt, suggest, report, or mumble, add, shoot back, burst out or grumble; whisper, call, assert, or state, vouchsafe, cry, asseverate; snort, recount, harrumph, opine, whimper, simper, wheedle, whine; mutter, murmur, bellow, bray, whinny – and once in a while, say.”

Now the use of those kinds of verbs, you see, all bring out a picture in a reader’s mind. And it’s done on a calculated basis, really. And reporters use the same kind of a thing. For example, a couple guys in downtown Washington exchange shots. It’s reported as a shootout. Then you’ve got a story, you see. If it’s three people, they call it a riot. Then they put the story on the front page. Now, that alone makes it news, whether it’s a story or not, that’s news, it’s on the front page. I think if we could eliminate the front pages, we’d be a lot better off – like eliminating the last car on the railroad train.

* * *

One of the things they do is tagging. And they also do trending and counter-trending. Now tagging consists really of putting an identifying label on something or someone; very prejudicial. And then you identify them from that point on exclusively by that label. For example, they used to say about George McGovern, he was a mackerel, which is a colorless fish with a large mouth. And for this reason, nobody gave him a chance to get the democratic nomination; he got it anyway. Lyndon Johnson, he was power mad. Bobby Kennedy was ruthless. Gene McCarthy was lazy and cool. If the person they’re talking about manages through sheer guts to show another side of his personality, then the news says he’s changed or matured, and that means he’s ready for a new label.

Of course they ran into all kinds of problems with President Nixon, because they couldn’t come up with a label, so they called him the new Nixon. And then every once in a while to take care of those people who didn’t like Nixon, they would say, there’s a flash of the old Nixon. So it was either the new Nixon or the old Nixon depending on whether you liked him or not.

Also this business of labeling, it’s really overdone. They talked about, for example, the Chicago Seven; there was the Gainesville Eight; the Tweduck Four, and all the rest of them. These are prejudicial labels, that’s what they are, and they automatically color your mind. When they had that Oklahoma state prison riot, somebody wrote the Oklahoma State Prison 500. But that one didn’t take hold.

* * *

Now there’s this business of trending. Trending occurs when the news media decide that events in some area are moving in a given direction. And then all the information on that subject reinforces the idea of the trend. A good example is the way the news handled youth. In 1967, the youth was moving away from politics. It was a trend. In 1968, they were trending back into politics; in 1969 they were getting out of politics; in 1970, they were getting back in again.

The Cambodian incursion, you may recall, that got the youth back in in full fury. Before you knew it, though, they vanished back into the woodwork. Then they were registering in droves for the 18-year-old vote, and the trend was decisive political influence by the youth, that is, if they bothered to vote. Whether they voted or not, I doubt if it would have made any difference. Incidentally, they didn’t vote.

So, that’s trending. Now, counter-trending, that’s the time-honored, journalistic tradition about a man biting a dog. You see, it’s not news when a dog bites a man, but it’s news when a man bites a dog. So, what happens is, when the public has a certain perception about a trend that’s going on, one way to make a news story is to say that it’s going in the other direction. You deny the original trend, which the newspaper established in the first place. You say the country’s gradually moving to the left. So somebody says the country is moving toward the right. As soon as everyone’s convinced we’re moving toward the right, somebody else puts in we’re moving toward the left again. Well that’s what happens.

So news makes news by contradicting itself. That’s the great trick of the trade.

* * *

I want to give you a few more examples about words. You see it more clearly when you read the sports stories. Of course you have to give the sports reporters lots of sympathy. They have to report day after day the same kind of situation. You can’t hear anybody say, today Washington’s going to play. You can never hear the announcers say that this is a pretty routine game, performers are no better than average. All he’s got to do every Saturday or Sunday afternoon is say what a great football game this is. This is one of the most exciting games he’s seen in years, and he wishes everybody could get to see it. The thing is sports are too dull to read about, so you have to listen to the voice.

Also in sports, all games are tough, every opponent is tough, every win is tough, every loss is tough. All the plays are beautiful. In the [inaudible], they always fire their scores. You never hear about an ugly forward pass; they’re all beautiful forward passes. And did anyone ever hear about a dirty-cut athlete? They’re all clean-cut.

Then journalists also coin new words every now and then, enough to drive you out of your mind. Like simplistic. That’s a journalism word, simplistic. Then there’s finalize, relevant, charisma; and irrelevant is almost as good as relevant. Also, cigars and pipes are simply never smoked, they’re always puffed. Nobody eats sandwiches, they always munch on sandwiches. You never drink a beverage, you always sip a beverage. When King Edward abdicated – some of you are in my generation, you may remember – he used the phrase which has endured and will endure forever: at long last. It means exactly the same thing as at last, you see, but everybody who wants to be fancy says at long last. It will never fall out of the language. That’s because journalists keep repeating it. At long last.

We suffer from cliché-itis. You get words like an in-depth report, an ill-informed source. Anybody ever hear of a semi-final analysis? Or how about a shallow report? Or a poorly informed source? All the sources are well-informed; that’s the name of the game. Nobody calls a spade a spade anymore; it’s now an agricultural implement.

* * *

Now listen to what the newspapers do. From a recent news account: “Last week Henry Kissinger flew to the Middle East to explore the possibilities.” Explore is the key word. “Last week a representative of the Kremlin flew to the Middle East to exploit the growing tensions surrounding the tenuous cease-fire.” Actually the use of these words represents a trap. If you happen to agree with the implications of those two statements I just read, then you think it’s straight reporting. But if you disagree, then you immediately see the bias.

So take a careful look at the words they use in the newspapers. Put yourself in the other guy’s shoes. Try to take the other guy’s point of view. Pretend you’re an Arab. And all the sudden you’ll see all kinds of biased reporting in the paper. The truth is, the newspaper is overwhelmingly pro-Israel, and it’s reflected in the story. We’re happy that they’re pro-Israel. [Audience member says “Not the Post”.] No, not the Post, not Christian Science Monitor, not Newsweek. But most of the papers are pro-Israel.

Anyway, our press is really more sophisticated than the press in the communist countries. They don’t have to use words like lackey, or, the favorite word in the Chinese newspapers is running dog, or the imperialistic war mongers. We’re a little more subtle, but results are still pretty much the same. And a lot of it is not done consciously, which is even worse. Do you remember the incident in that Paris Summit meeting? Well TIME magazine and a lot of the news media described Krushchev – listen to these words: intransigent, belligerent, almost incredible, bellowing like a wounded rogue elephant, intemperate ramblings, diatribe, etc. – all loaded words.

The U.S., on the other hand: replied tartly, asserted coolly, and was stern. You see, the Russians, when they’re not bellowing, they’re dower. A stern American politician is a dower Russian political. Our people make speeches, no matter how boring. But a guy like Castro, he speechifies. Sometimes he speechifies excessively. You can just feel the demagoguery in these words. You don’t have to hear a word about what he said, but you’re automatically turned off by the way the papers report it.

* * *

So the papers are reflecting a bias. They don’t like to say that, they deny it, but it’s there just the same. You know the papers use to talk about the peace demonstrations and the peace movement. What they really meant was the Vietnam War movement – not the same thing at all. And just as an aside, a great many of those peace pushers are now urging the United Sates to help Israel’s war effort. Even to the point of a confrontation with Russia. Well, it’s not that they’re for peace, it’s that they’re very selective in the kinds of wars they want to fight.

The papers were kind of schizoid about the whole thing, too. You see, they tried to give the anti-war people an aura of respectability, the peace movement, but then in the next breadth, they talk about their …

[At this point someone turned over the cassette tape, so they lost a bit of the speech.]

… Florida was not particularly sophisticated – I hope there’s nobody here from Florida. It’s all right to go there for a vacation – but! Listen to Smathers, how he lit into Pepper. [FYI, George Smathers and Claude Pepper were Florida senators in the 1950s and ’60s.] He said, among other things, that Pepper was known around Washington as a shameless extrovert; that he reportedly practiced nepotism with his sister-in-law; that his own sister was once a thespian in New York City. And worst of all, Pepper himself before marriage practiced celibacy. Needless to say, Pepper lost the election. I’d figure he’d lose it again today because you can’t practice celibacy and win an election in 1972.

But people really do react in a peculiar way to words, and the newspapers take advantage of it. Now this is the tragic part of it, because people ought to know better. You see the world is not what we think it is. I mean everybody views the world based on his own background, his own education and experience. Everybody reacts to the information he hears and reads and sees. But most of all, of all the ways to see what’s going on in the world, we depend, of course, on the media to furnish us with all the information.

I’ll tell ya, for those of us like me who have been associated with the military departments for a long time, we simply do not recognize some of the information about the military presented in the media. It’s distorted; at least to us it’s distorted. The individual facts seem true enough, but often, equally significant facts which would cast a different light on a situation are not mentioned. And, I’m sure you all know that the papers are full of one-sided, unfavorable stories about defense. And the same information keeps appearing in the papers. Like one of the great myths: defense spending keeps going up and up and up. And no matter how many times or who says that it’s going down, it makes no impression because it’s not repeated. 

* * *

I often wonder, is the problem with me or is the problem with the media? I think it’s with the media. I did a little research. You know, we’re being educated by the media, mostly television these days. The educators are estimating that by the time a child goes to kindergarten, he has watched over 4,000 hours of commercial TV. That’s a lot of commercial TV, and that’s a lot of mistaken impressions that kid gets. By the time a kid graduates from high school, he’s watched 15,000 more hours of commercial TV. By that time he’s through, he’s had it, he’s brainwashed.

This mass media education is called, it’s a highly specialized thing called modern propaganda. Now modern propaganda, you see, is different from the ancient propaganda. Modern propaganda is not lies or tall tales so much; it’s based on facts. It operates with all kinds of truths, and half-truths, and limited truths, and truths taken out of context. One way to characterize propaganda is what I’m telling you today. If the result of this talk is that you read your newspapers more carefully and apply some discrimination and thought to what you read, I will have been successful in getting across some modern propaganda to you, because propaganda provokes a little action.

* * *

There’s a guy in France at the University of Bordeaux who’s generally considered one of the experts in propaganda. His name is Jacques Ellul. He said that in order for propaganda to work, it has to be aimed at educated people. And he says that intellectuals are actually the most vulnerable to modern propaganda. Why? A lot of us pride ourselves on being intellectuals. Well the reason is because intellectuals absorb the largest amount of second-hand, unverifiable information. Further, they have a compelling need to have an opinion on every important question of our time.

All of us know everything there is to know about anything. How many of you say, “Do you know about this?” and their answer is “I don’t know”? No. They all know something. So they all have opinions. And they’re the most easily influenced to have opinions because they consider themselves – all of them – capable of judging for themselves. That’s a great fallacy, we can all judge for ourselves.

So all you see under the influence of propaganda, all these drives that we have, they – unclear, often without any objective – sometimes become powerful, direct, precise. Propaganda gives us the objectives, organizes our traits into a system, freezes us into a mold. Any prejudices we have are going to be hardened by the propaganda. You see, we’re told that we’re right in harboring these prejudices. So then we find our reasons and justifications. And the stronger the conflicts in any society, the stronger the prejudices. And propaganda intensifies these conflicts, intensifies the conflicts.

* * *

So we see a lot of irrationality brought about by propaganda. For example, something that I call the doomsday irrationality goes like this: The world is in terrible shape. We’re dying of pollution. The air, the water – in another 20 years it won’t be fit to breathe, or drink.

I happened to grow up on the shores of Lake Erie. I’ve been reading about Lake Erie being a dead lake. They’ve got me convinced, Lake Erie is a dead lake. I was in Buffalo just a couple months ago. Looked in the paper and found that this year in Lake Erie was the biggest fishing take ever in history. The truth is it all went into gefilte fish, Lake Erie white fish. But that wasn’t in any paper except the Buffalo paper, and it was a trade paper at that. All the other papers are saying Lake Erie is dead. Not only that, we went out to a beach on Lake Erie and went swimming and the water was beautiful. And Lake Erie is supposed to be so polluted according to the papers that it’s worth your life, like going into the Potomac.

Another one of the irrationalities (I’ll be glad to argue with all the environmentalists), the irrationality about DDT – I’ll be glad to talk to you about that. Then there’s the love-hate syndrome. Love among the youth, anyway; you love everybody, except you hate the pigs; you hate the authorities and you hate the establishment – and you hate the military industrial complex. Which is another irrationality. I don’t know what the military industrial complex is. I’ve been living in the military all my life practically. I think it’s a myth! The establishment is a myth. What the heck is the establishment? All of us are the establishment – that’s what everybody is. You know it’s the image of a monolithic, impenetrable, inhuman being that controls our lives, and it’s capable of controlling our lives and nobody can change it! There’s no such thing. What’s the corporate state? Does anybody know what the corporate state is?

Another one of the great myths today is that we’re rapidly running out of energy. This one hits home because energy is in the paper today – we’re rapidly running out of energy. It just isn’t so. There are all kinds of statistics around to prove it isn’t so. There is a great powerful motive on the part of some element to want to push the line that it is true. The motive is money of course.

Well anyway, propaganda, it’s a phenomenon, and you have to recognize it. You have to learn to recognize it.

There’s another myth that technology causes more deaths. Everybody’s heard that one. Actually technology does not cause more deaths. Every one of us is going to die only once. We’re not immortal. So there aren’t going to be any more deaths from technology. What it does is maybe shift the statistics a little bit. Because you take the percentage of people who are killed by automobiles; it’s been going up since the beginning of the century. You can say that the technological development of the automobile brought about some earlier life terminations for some people, but it remains that the overall average life span since the beginning of this century has increased from about 47 to 70 years. And largely, if not entirely, because of technology. Technology doesn’t bring about deaths, it extends life.

* * *

Trouble is, once one of these myths or prejudices take hold, it’s very, very difficult to dislodge it. In fact, I don’t think it’s possible. You have to wait for a new generation. That’s what they have to do in Israel, wait for the next generation.

What we have to do is attack these myths before they gain a foothold. And the only way I know of to attack them is to read with some discernment.

One of the things I often do – do you ever read the newspaper and you get so furious about what you’re reading and you’re writing a letter to the editor in your head – a blistering, long letter to the editor. It never gets written, it never gets sent, but it’s good psychologically to work on it. I think we ought to write more letters to the editor. We ought to not just walk around with the letters in our head, but put them down on paper and send them out.

There’s another interesting statistic: 0.1 newspaper space is to the letters to the editor’s column. Over 35 percent of the readers read the letters to the editor’s column – the biggest percent of readers for any one subject. Why won’t the newspapers expand the letters to the editor’s column? Ask them. [Audience comments inaudible]

* * *

We all know what’s wrong with newspapers; deep down in our minds we know. The thing I want to say about these newspapers, though, if you get the impression from my criticism that I completely disagree with newspapers, it’s wrong. Frankly I think we have a pretty good press in the United States. The problem is you have to learn how to read it. Everybody thinks the television and movie image of our presses, these honest and fearless reporters always going out after the story, searching for the truth and writing it against all odds, and all that – well that’s not what newspapers are all about. Only once in a while is there something like that. I think the Watergate story is one of the most unusual developments of American journalism history, really. But it’s an exception, it’s not the norm.

And another thing, the opinion pages – Outlook in the Washington Post – or the New York Times opinion section. These sections are closed in a way to any other viewpoint but the current, fashionable, intellectual conceit. And people who try to put in different points of view are seldom, seldom successful.

But anyway, you get these newspaper stories and you think they’re trying to get the truth, and you look at every story and you think you’re getting a picture of the truth. Well it’s not so. What you have to do, you have to look at the newspaper as a whole. It’s a whole conglomeration of stories. Collectively, all these stories give you an impression of what’s going on the world, what’s going on in the country, what’s going on in the city. We live in a dynamic world, a shifting world, everything’s moving, everything’s changing. The press is like an impressionist painting; you get too close to look at details, they don’t mean anything. You have to step back and get the whole picture. Then you get a feel for what’s going on.

It’s like when you look down through water, and you know how light is refracted, the refraction of light and water, when you’re trying to judge the size and shape of something under the water. Well, the water corresponds to all the preconceptions through which the news always travels. And reporters, you see, they acquire these preconceptions. They learn by experience the kinds of stories that never get into the papers, the kinds of stories that never make the six o’clock news on television. And so they learn to color their stories so they will get in the papers, maybe even give them a byline. Maybe they will get on TV, give them an extra bonus of fifty dollars. They learn to tell which people are news and which are not news. Most of us are not news. That’s because we lead normal lives. You want to get in the newspaper? Kill your neighbor.

* * * 

Incidentally, I want you to know that when Agnew started talking about the media, and he was so critical, it didn’t surprise me; I’ve always felt that way. Where I differ with Agnew of course is his interpretation of objectivity. He’s like the guy who says there’s a terrible disease called cancer; the cause of it is international Zionism. So get rid of international Zionism, you won’t have cancer anymore. Of course it’s silly, but that’s the way it was.

I agree that the press needs criticism, but it also is a pretty good institution, if you look at it the right way. Just don’t have great expectations. Look at it for your impressions. And if you want to read and find the prejudices, just read the verbs, read the adjectives.

Actually newspapers do a better job than TV; TV gives you only headlines. They give you pictures, most of which are – unless it’s an actual news event taking place at the moment – most of them are distorted. They simply can’t put on the same kind of deep report that the printed press can give you. You see, news magazines, they emphasize a snappy style. Everything’s got to be snappy in a news magazine, cut short – they’re giving you all the news in a week, let’s say. Not true, but it’s news just by virtue they put it in the magazine. Lots of non-stories. All the serious books – the monthlies, the quarterlies, the semi-annuals – every one of them is a captive of a different point of view. Some of them are good if you happen to agree with their point of view. A lot of people only read the things they agree with. I always wonder about that. If you want to keep up with your prejudices, you have to read the other guy’s points of view.

The only thing that could be better in terms of the press is books, and the only trouble with books is that they come too late. Good interpretive books have been written, but by the time they get published, their interpretations have been overtaken by events. You know the first really good analysis of the campus unrest we were having a couple years ago, came out around the time the students were going back to school, started worrying about their grades, and about the jobs, and about their futures. And the new left – what’s happened to the new left? Anybody hear about the new left lately, in all the headlines about a year ago? They went right [audience says the same], right.

* * * 

Well the thing is nothing stays still long enough for a leisurely examination. Unless it stays on the front pages for months on end – and the only thing that’s been on the front pages for months on end is Watergate. Of course, everybody’s saturated with Watergate, and it’s left an incredible impression on our minds. Now, I ask you, if President Nixon were genuinely innocent of the whole business, do you think he will ever, ever be judged innocent by the people. No. I don’t know whether he is or not. (Erase that tape.) [Audience laughter]

Everybody remember the stories about the secret bombing in Cambodia that broke a few months ago? I want to tell you about the newspapers, about secret bombing. We did a research project on it. I had some very bright, young, summer students with me this summer, and they took this on as a project, when the newspaper stories came out about secret bombing in December 1969 and January 1970. These kids went back through the papers for those days. And, they found literally – literally I say – hundreds and hundreds of stories about the bombing in Cambodia back in 1969 or ’70. There was no secret bombing. I don’t know why they called it a secret bombing! [Audience comments inaudible] Nevertheless, if it was a secret I would hate to see something that was out in the open.

Anyway, you don’t read the newspaper stories. I’ll tell you what really happened. People weren’t aware, didn’t realize the implications of what they were reading. But you can get a sense of where we are and where we’re going if you look at the whole paper. And you try to relate all these seemingly unrelated bits and pieces of information that you read about. You get it. You’ll get the idea. Papers don’t spell out everything that’s going on. They provide a lot undigested information, and you gotta do a lot of mental work yourself in order to figure out what’s going on. I’ll tell ya another thing. Anyone who reads the paper shouldn’t be surprised at that secret bombing.

 * * *

But here’s another one. Everybody these last couple of weeks was surprised. Europe generally did not support the United States, did not support Israel, did not support the United States in its efforts to resupply Israel. And everybody got furious, everybody got surprised. I don’t see why we should’ve been surprised. We could have been disappointed, sure, but not surprised because the papers for the last year or two have been full of stories about the European energy problems.

Everybody knows that 80 to 85 percent of European oil comes from the Arab countries. Where do you think their interests lie, with Israel or with their own economic well-being? If they lose that oil, the whole continent’s economy goes down the drain. Who do you think they’re gonna support? Their selves or Israel? In fact, economic considerations are the prime motivating forces for all nations. And don’t ever delude yourself that that’s not true.

Take a little country like Iceland. Iceland depends on cod, fishing, that’s the major economic of Iceland’s economy. So they extend their territorial waters out to 50 miles. Well, England and Denmark and West Germany also fish in those waters, and they also need those fish. You know, Iceland has five ships in the Navy. They took on the British Navy, the West Germany Navy, the Denmark Navy. They shot at them, they boarded their boats, they arrested their people! They’re ready to go to war; you think they could win a war with England or with anybody? They can’t win any war! But you scratch them where it hurts economically and they’re gonna go to war! Everybody knows that. Yet, when that was in the papers, everybody was surprised because Iceland is fighting for its fish. They shouldn’t have been surprised. It was all in the newspapers long before they started.

I’ll tell ya, if I were an Arab oil-producing nation, I’d be worried. Because the colder Europe gets this winter, the more chances are that Europe is going to take some direct action. So don’t be surprised, because it’s in the papers. Incidentally, the secretary general of NATO has said that they consider the cut-off of oil a hostile act. Now what does that mean? That’s a cause for war, of course.

* * *

Well, I don’t want to take up too much time. I just want to tell you this. I got two things to tell you before you start clapping.

You see, the newspapers are good, as I say, for telling you the trends, where we’re going, how we’re gonna get there maybe. They put out early warnings. But it’s like, you know the coal miners used to take a canary down into the shaft to smell the gas. If the canary died, then the coal miners got out fast. Well, that’s what the newspapers are for. They’ll give you the trends, they’ll give you the tip-offs to what’s gonna happen. All you have to do is think about them, be aware of the implications. Everything that affects society and that affects the world is gonna be in the press.

You know, Will Rogers once said, “All I know is what I read in the papers.” And that’s true. I say amen to that. Just no better way to know what’s going on in the world than to read the papers. So start reading and start clipping.

Copyright 2017, Elaine Blackman

Thursday, January 21, 2016

Harry's blizzard ballad

My brother took this photo of our house in Silver Spring, MD. I believe it was the 1966 blizzard.


Who remembers the Blizzard of January 1966? (This news video might spark your memory.) As snow began falling, my dad left work at the Pentagon to drive a few staffers home in Virginia suburbs before heading back to Maryland. However, by the time they arrived at the first residence, conditions worsened, leaving four women plus Harry stranded in an apartment. 

We kids were home
from school for a week or more (yay!), while our dad called daily with an update. Once the train was up and running, he traveled back to Maryland, but left his car snowed in. What I didn’t know until my recent discovery -- Harry wrote a poem about his little, winter adventure and attached it to the Feb 3, 1966, edition of the Current News, his Defense Department publication.
 


The Ballad of Harry and Four

Here and there the snow lay fallen,
Evening nigh and home was calling.
Work was finished, labors over,
They all began to run for cover.
On Saturday.

Ursula, Carol, Jean and Harry,
Hied to supper, stayed to tarry.
And onward, upward piled the snow,
So far as Jeannie’s could they go.
On Saturday.

There stayed Harry, Top Banana,
Urse, Carol, Jean and Anna!
Stayed the evening, spent the night,
The five of them – and all was right.
Till Sunday.

Sabbath came – true paradise,
With Harry center of all eyes.
The four fair maids and Harry rested,
Made helpless by the snow invested.
On Sunday.

There our Harry stayed and dreamed,
While the fair maids pampered, preened.
What mortal has the luck of me,
Who hasn’t dreamed this reverie?
On Sunday.

So passed the night; a new day dawned.
The dreamer’s dream was over.
There may be snow upon the ground,
But Harry was in clover.
Then came Monday.

Alas the news: the road is clear!
Elysium fields turn brown and sere.
Serene, we hope, our Harry slumbers,
Chaste not by virtue, but by numbers.



Seminars and such, also in rhyme

Occasionally my dad was away on other (pre-planned) work-related trips. He attended seminars, conferences, and speech-writing expeditions with the Secretary of Defense -- you know, the usual. And, what did I recently discover? Right! He documented each event with a poem. However, I'm not sure I found a poem for one particular seminar. You see, in November 2013, Harry and my husband were watching a TV program commemorating the 50th anniversary of President Kennedy's assassination. "I know that guy," said Harry, nonchalantly, pointing to the Dallas police chief in the 1963 video. He explained to my husband that shortly after the assassination, the pressure of the investigation got to the chief, so his department sent him to training for a few weeks. Harry and the chief were partnered as roommates. I imagine they had interesting talks!

Here's an example of a poem from a different seminar:


Executive Seminar Center
Kings Point, NY
February 1965 

Sunday, February 7

So the students came together,
On a grey and rainy day,
Summoned here despite the weather
Some from very far away!

Harry at a mid-'60s work-related event
So they hearkened and they listened
To DeVore and Beck (his boss),
Marked their words with eyes that glistened,
Some were at a total loss.

Gathered and recalled past glories,
Met and got acquainted, too,
Swapped some yarns and told some stories
Learned to know just who was who!

Monday, February 8 

First, the furnace clanged and pounded,
Through the night, before the dawn,
Then the bugle loudly sounded
Like a banshee on the lawn.

Came two speakers here to see us,
Tried to get their message through,
Coffee breaks were timed to free us,
But we grasped a thought or two.

Toured the campus, hit the club,
Found the bar and did some loops,
Then, confound it, here's the rub,
Presenting a retirement poem in 1975
Organized five working groups.

Tuesday, February 9

Now we know who runs the Center,
Who administers the works,
Not DeVore or Beck, his mentor,
They are just the working jerks.

Mrs. Lester, first name Mabel,
She heads up the Center staff,
Rose and Pamela, they're able,
They cut donuts up -- in half.

Listened to a rousing lecture,
On the people "in the know",
Made us think and then conjecture
What would happen if we "go".


The poem goes on to chronicle each day of the two-week seminar, plus a lengthy goodbye poem that mentions all attendees. Another of his "poetic journals" goes for three weeks! Now I understand yet another reason Harry was dubbed the Pentagon Poet Laureate.

Copyright 2016
Elaine Blackman

Saturday, June 20, 2015

Dad's advice on reading and speeding it up (and why JFK called him on it)

Oddly, the only photo I found of Harry reading a book was to his grand-kids in late 1984. Its a good one, though, to honor his memory on Fathers Day.


 
Harry Zubkoff was a voracious reader and book collector; he pored through several books a week for pleasure during most of his life. (Where he found time to work, be a family man, and pursue other hobbies remains a mystery.) He filled bookcases and shelves throughout the house, and kept a hefty stack on his bedside table. It wasn’t easy getting him to part with his books each time he moved to a more suitable home.

Harry emailed the essay below to a young correspondent in 2010, at age 88. As in other essays on this blog, he imparts advice through a personal tale. By the way, I shortened this one; I never had the pleasure of editing Harrys writings until I started this blog. You see, it was always the other way around – I’d go to him for editing tips and creative quips (and thoughts on office politics).


No matter what profession you choose for your life’s career, one of the most important skills you can acquire is reading. Reflect on this for a moment. We learn to read beginning in kindergarten and develop that skill through the early grades of elementary school. Certainly, by the time we’re 8 or 10 years old, normally we have mastered the skill of reading. Right? Wrong!

The trouble is, most people never progress much beyond the basic reading skill they’ve mastered by the time they’ve reached 6th grade. The average reading speed of a high school student today is 350 to 400 words a minute, with a comprehension quotient of 85 to 90 percent.

I am as ordinary as they come. I have had to wear glasses to read since I was in high school. Near-sighted, but distance and depth perception is okay. I qualify for a commercial pilot’s license, where the vision requirements are stringent, but I need glasses to read a map flight chart. My starting reading speed was about 500 words a minute, slightly better than average, but not extraordinary. 

Take a course or do it yourself
Then I took a speed-reading course offered after hours at the Pentagon. One hour once a week for eight weeks. They measure your speed and test you for comprehension. At the end of the course I was reading 2,000 words a minute with 90 percent comprehension. I took the course two more times, six months apart. By the end of the third time, I was reading 4,000 words a minute. Over the next few years I regressed somewhat and finally settled down to about 3,000 words a minute – still respectable but not outstanding.

You have to force yourself to keep pushing it if you want to go above 3,000. BTW, these speeds are for light reading, like novels or magazine stories. For heavier stuff, like newspaper reports or study materials it goes down even further. No matter how much it slows down, however, it is still faster than the average speed of less than 500.

You don’t have to take the course to increase your speed. Some things you can do yourself, or force yourself to do. I should also mention that I was so enthusiastic about the course and recommended it so highly that they made it available to anyone in the Pentagon during working hours and supervisors could give their employees time off (with pay). I made everyone in my office take the course, some of them twice.

What they do in the course is, with a special camera, take a picture of your eyes as you’re reading. What they found was that everybody has the same bad habit. When you read a line, your eyes go back and scan the same line again. Why that happens, nobody knows. But in effect, you are reading that line twice. As soon as you become conscious of that fact, you can start forcing yourself to stop it. By stopping your eye from going back and scanning the line again, you can save a fraction of a second per line. Force yourself to go on to the next line and the next, etc., without going back to scan twice.

When you have mastered that, you will already have increased your speed considerably. The next step is to try to read a whole line at a time. Stop trying to read each word. You know, as we read we unconsciously mouth each word in our minds. Stop yourself from looking at each word. Stop thinking each word in our minds. Try to take the whole line into your head at once and then go on to the next line. In effect, take a picture of the whole line in your mind and then the next line and so forth till you get through the whole page. After doing this till you can do it without thinking, the next step is to try to take a whole paragraph at once. Now this may sound impossible, but believe me, it can be done.

Just master each step along the way and you’d be surprised at what your mind can do. 

A presidential anecdote
In the early 1960s, after Secretary of Defense McNamara had designated the Air Force as his Executive Agent to do what we had been doing for the Air Force – to do it for the whole Dept. of Defense and all its agencies, we started getting requests from other government agencies to provide copies of our publications for them. The White House was one of those agencies; specifically, the Office of the Press Secretary and the National Security Advisor asked us to send them material pertinent to their interests.

By the summer of 1963, I was sending the Press Secretary several dozen articles a day of special interest to the President, and he, the Press Secretary, Pierre Salinger, used to call me once or twice a week to ask for things. So a call from him was not unusual. One day, when I had sent him a really heavy bundle of articles to read, he called and the conversation went like this.

“Harry,” he said, “somebody here wants to talk with you.”

“Okay,” I said, “put him on.”

Next voice I heard: “Harry? This is Jack Kennedy.” As though I didn’t recognize that distinctive voice.

“Yes, Mr. President,” I had enough presence of mind to say.

“These articles you send me,” he said. “Do you read them all yourself?”

“Yes, sir,” I managed.

“Well, I just wondered,” he said. “I read about 4,000 words a minute myself and I have a hard time keeping up with it, along with all the other things I have to read. How fast do you read?”

“Oh,” I said, “I read close to 4,000 a minute, too, Mr. President. Do you want me to cut back on these things?”

“No, no,” he said. “I just want to be sure that you suffer as much as I do. Keep it coming, and thanks.”

“Thank you, Mr. President,” I said, but, in truth, I’m not sure if he hadn’t already hung up.

I also recall that at a press conference some reporter asked him how he thought the press was treating him and he replied with that famous smile, “I’m reading more and enjoying it less.” 


This looks like the the early 1960s (notice the skinny tie). 
Could it be the day Harry spoke to JFK about – of all things – speed reading?